Most 'SEO strategies' are a list of tactics with no calendar. This is the opposite — a concrete 90-day plan you can run week by week. It's the same playbook that grew whatthewordsays.org from ~1,400 to ~12,700 monthly unique visitors in a year.
Weeks 1–2: baseline and foundation
Run the GEO audit (Claude reads the engines and maps your citations), fix the foundation — crawlability, speed, headings, structured data — and connect Search Console, GA4 and Ads so the programme is steered by cause, not guesswork. Milestone: a baseline score and a prioritised gap list.
Weeks 3–6: close the highest-value gaps
Pick the gaps where a competitor is cited and you're absent. Claude turns each into a GEO-ready brief; you publish citable pages — direct answer up top, question-shaped headings, FAQ and schema. Ship one strong page a week; cadence beats perfection. Milestone: your first new AI citations.
Weeks 7–10: amplify and monitor
Turn each article into a week of social (Claude drafts, you edit), monitor citation share weekly, and ask the per-domain assistant for your three best moves each week. Milestone: a publish-and-amplify loop running on its own rhythm.
Weeks 11–12: review and double down
Read the trend, not the noise: which topics drove citations and traffic? Double down on winners, retire what didn't move, set next quarter's gap list. Milestone: a data-backed plan for the next 90 days — and the start of compounding.
whatthewordsays.org didn't get a viral spike. It ran this loop — audit, close gaps, amplify, review — and by early June 2026 had already drawn 38,334 unique visitors, double its entire 2025 total. That's what compounding looks like.