PeakRank can tell you a lot from a domain alone. But the clients who get the most connect their Google data, because the full picture lives across three tools that rarely talk to each other.
- Search Console — the queries and rankings that bring people to you, but nothing about what they do next.
- GA4 — what visitors do once they arrive, but not which query or AI answer sent them.
- Google Ads — what you pay for and what it returns, in isolation from your organic and AI visibility.
Each is useful; none is complete. The insight is almost always in the seams. Connecting them in PeakRank takes minutes via Google's official OAuth — you authorise, you don't hand over passwords, credentials are encrypted, and it's POPIA-aware about what it reads and why.
What the unified view unlocks
With all three connected, Claude stops looking at three charts and starts reasoning in one line: 'this page ranks and gets cited but GA4 says visitors bounce — fix the page, not the visibility', or 'we're paying for a query we now rank for and get cited on — cut the spend, keep the result'.
One source tells you what happened. Three sources, reasoned together, tell you why — and why is the only thing you can act on.