The right PeakRank offering isn't the biggest one — it's the one that matches where your business actually is. Here's how I'd choose, with no pressure to over-buy.
Whoever you are, start with the free GEO audit. You can't choose a path before you've seen the map: where you stand across Google and the AI engines, where competitors beat you, and where the open ground is.
Then pick your path
- Free tools — for the hands-on operator with marketing capacity in-house who wants direction more than delivery. Even here, Claude does the reading that used to require an agency.
- Managed growth — for the owner who wants the hours back. PeakRank runs the programme; Claude is the engine; a human owns every decision. This is the path whatthewordsays.org took to ~8.8× growth.
If your scarcest resource is money, trade your time on the free path. If it's time, trade money for speed with managed growth. Either way, the audit comes first.
Most businesses don't pick once and freeze. They start free, prove the model, and step up when their own capacity becomes the bottleneck. There's no wrong order — only the wrong package for today.